• May 16, 2003

Azteca America, wholly owned broadcasting network of TV Azteca, held its first upfront presentation to the advertising community in New York. The network announced it had reached a 60% coverage rate to U.S. Hispanics with plans for addition affiliates to be announced soon.

"Everyone of us at Azteca America feels incredibly energized, because today we are making a little bit of history," said TV Azteca Chairman Ricardo B. Salinas in his presentation to top representatives of the US Hispanic advertising community. "Today is the moment to take the competition head on. We're the only Hispanic network that speaks the language from top to bottom of our company."

The Hispanic network's upfront presentation focused on 2003-2004 season programming, including the highly anticipated novelas Mirada de Mujer II and Enamorate, starring the finalist of Azteca's hit reality show La Academia. Yahir also gave a live performance of "Alucinado," the title track of his namesake platinum CD.