Hitchcock Becomes Discovery Channel's Marketing Chief
As marketing and branding officer, James Hitchcock will report to channel head John Ford. His wide-ranging duties call for heading all aspects of the marketing and advertising outreach operations for the network.
"Discovery Channel has always charted a bold course in programming and brand identity," Ford said. "James continues that tradition by bringing a fresh, invigorating approach to his craft and by pushing beyond the boundaries of traditional marketing."
Hitchcock was senior vice president of marketing and creative at CMT. Before that, he served as a vice president-creative director at Kirshenbaum Bond + Partners and in similar areas at leading agencies TBWAChiatDay and Fallon McElligott Berlin, working with clients such as Target and Coke.