News Brief
Google Brings Free Website Optimizer Tool Out Of Beta
Apr 17, 2008, 7:00 AM
Google has rolled out Website Optimizer, a tool that Webmasters can use to test variations of a site's content and design to increase conversions. The free tool is available at www.google.com/websiteoptimizer, and the search giant has also launched an accompanying blog, tutorial and discussion board.
The tool was first rolled out as a beta in late 2006 for users of Google's AdWords platform, but the expansion means that any site owner can access the tool (provided they have a Google account, like Gmail) and start running multivariate tests.
--Tameka Kee
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