Delta, Northwest Tout Merger In Ads, Email
Delta and Northwest are already touting the benefits of their proposed merger as the two air carriers have rolled out an advertising and marketing campaign to current and prospective customers. Along with e-mail to members of their frequent flyer programs, print ads are set for newspapers, including The Wall Street Journal and The New York Times, along with publications in some of the airlines' major hubs.
Says Andy McDill, a Delta spokesman: "We will continue to pursue other marketing and advertising needs." The $3.1 billion merger would create the world's largest airline and if approved, the new company would be called Delta and have 75,000 workers with a fleet of 800 aircraft and 6,400 flights each day. Hours after announcing the merger plan, the two began e-mailing 5 million SkyMiles members as well as "our various corporate, travel agency and other vendor and supplier partners," McDill says, and both airlines have posted links on their Web sites to the newglobalairline.com, a site containing information about the merger and a state-by-state breakdown on how customers would be affected.
Recent Around the Net In Media Articles
-
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ... -
White Houses Pushes For Media Shield Law May 16, 2:47 p.m.
Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, ... -
Tribune Tamps Down 'Noise' Over Possible Sale May 16, 2:47 p.m.
Seeking to tamp down “noise” over the possible sale of its newspapers, Tribune Co. CEO Peter ... -
JLo Named NuvoTv's Chief Creative Officer May 16, 10:24 a.m.
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez, who ... -
TBS and TNT to Stream Programming Live May 15, 2:26 p.m.
Beginning this summer, TNT and TBS will start to live stream their programming online and the ... -
The Atlantic Defends Its Turf, Launches Defense One May 15, 10:27 a.m.
The 156-year-old magazine publishing company best known for award-winning literary and cultural journalism, continues to diversify ... -
Generational Shift In Hispanic Response To Ads May 15, 10:07 a.m.
Targeting Hispanics in advertising is a trillion-dollar business. But it's more nuanced than it used to ... -
Networks Continue To Watch Ad Dollars And Ratings Decline May 14, 2:02 p.m.
How important are this week’s upfronts to the Big 4 networks? Very. Ad dollars are shifting ...
Be the first to comment on "Delta, Northwest Tout Merger In Ads, Email "
Leave a Comment