Less than a week after it filed for bankruptcy, Frontier Airlines is rolling out a new ad campaign, the carrier's first in six months. The effort was planned before the company went into Chapter 11, but the timing was actually moved up as "kind of a way in the community to say, 'We're here ... and we'll continue to be here in the future,' " according to Joe Hodas, a spokesman for the airline.
Spots feature Frontier animals singing about how many destinations it serves. The campaign comes as high fuel costs and stiff competition ravage the airline industry. The carrier is now looking at ways to cut costs on everything from its leases for gates to sponsorships of sports teams.