Golfer Michelson Stars In Crowne Plaza Spots
The resort chain signed the No. 2 PGA Tour golfer early this year to promote it for conventions.
The company launched www.ameetingwithphil.com, at which consumers could submit videos proving they look like Mickelson, detailing how they were hit by one of his balls, or offering advice, or who have achieved greatness for being left-handed.
The company has 300 hotels in 51 countries.