Online direct marketing and media company CoolSavings, Inc. has launched a highly targeted new program to reach consumers who wish to receive offers and product information geared toward Hispanic
audiences. The program ensures a focused and receptive list for marketers because it includes only consumers who have specifically asked to receive ongoing information tailored to Hispanics.
CoolSavings estimates that close to half a million Hispanic households will be added to its direct marketing program annually. These are households that are hard to identify in most other media and,
in addition, are receptive to advertisers reaching out to them because of the method used to opt them into the program. The annual CoolSavings Hispanic hotline is estimated to reach 10% of U.S. online
Hispanic households.
