• April 21, 2008

24/7 Real Media today is expected to announce partnerships with four major B2B publishers to launch BBN, a broad-reaching B2B online ad network.

Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill are joining 24/7's network.

Former CBS executive and MarketWatch co-founder Derek Reisfeld has been appointed Chairman of the new venture.

24/7's digital media offering consists of over 1,500 sites serving ad impressions in countries around the world. 24/7 Real Media's network reaches around 150 million unique viewers each month.

--Gavin O'Malley