Starbucks Launches Earth Day Promotion
Earth Day is also when a new mark will be launched that symbolizes Starbucks' ongoing commitment to coffee communities and to environmental sustainability. This mark will first appear on Pike Place Roast, which was launched two weeks ago.
Coffee bearing the new mark is purchased from C.A.F.E. Practices-approved suppliers, who undergo inspection by third parties in the field.--Nina M. Lentini