GoldSpot: Interactive Ads Work Best On Mobile TV
Even with content expanding rapidly on mobile devices, many questions remain about whether consumers will be receptive to advertising. A Silicon Valley company, which believes it has a solution to the retention challenge, is offering mobile TV programmers and service providers what it believes is a unique way to gauge that effectiveness.
GoldSpotMedia believes that targeted and interactive ads have the best chance of resonating on mobile TV. In turn, it has developed a product that allows dynamic ad insertion within the content, hoping to better match marketers with interested consumers. Interactive ads--prompting a consumer to receive a coupon or receive crucial info--can also be staged.
GoldSpot is now offering programmers and service providers a "Trial-in-a-Box" product that enables them to test the effectiveness of various mobile TV ad models themselves. GoldSpot believes the findings can lead to determinations about the potential profitability of targeted and interactive mobile advertising. The product intends to gauge the effectiveness of how traditional TV inventory functions in mobile TV. In short, does a 30-second spot work in both? If not, what works better on mobile?
Programmers and service providers can also test what kind of content--live sports or news, movies or TV shows, or made-for-mobile content--brings the highest ad receptivity.
"Virtually everything is in place today, including mature broadcast technologies ... high-quality content and consumer acceptance, to make interactive mobile broadcast TV a reality," said Staffan Nilsson, senior vice president, business development at GoldSpot. "The glaring exception is proof that it can be profitable to the entire value-chain."
Recent MediaDailyNews Articles
-
Fox May Stream Super Bowl On Authenticated Basis June 19, 9:04 p.m.
The past two Super Bowls have been streamed free online, but Fox may offer a type ... -
Univision, 'Variety' Team For Original Content June 19, 5:43 p.m.
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving ... -
UK Ad Spend Forecast To Hit $20B June 19, 5:40 p.m.
The pace of ad spending in the UK is picking up. Measured media expenditures in the ... -
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have been inking and completing upfront ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ...
Be the first to comment on "GoldSpot: Interactive Ads Work Best On Mobile TV"
Leave a Comment