News Brief
CBS Interactive's Last.fm Names Microsoft's Yeung Marketing VP
Apr 23, 2008, 7:00 AM
CBS Interactive's music discovery site Last.fm has named Orlena Yeung as its vice president of marketing.
Yeung, formerly the global brand manager at Microsoft Xbox, will now oversee all aspects of Last.fm's marketing strategy, and report to P> Last.fm co-founders Martin Stiksel and Felix Miller.
Working closely with Patrick Keane, executive vice president and chief marketing officer at CBS Interactive, Yeung is also charged with ensuring that Last.fm leverages various marketing campaigns within CBS Interactive while tapping into appropriate CBS assets to build awareness for Last.fm at home and abroad.
--Gavin O'Malley
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