NHL Network Online Driving Traffic To NHL.com
During the month of April, with the launch of the NHL Network Online and the start of the Stanley Cup Playoffs, NHL.com is now eclipsing its most trafficked days, weeks and months of the season.
In the two weeks since its April 9 launch, the NHL Network Online has attracted 75% more page views as compared to NHL.TV, the site of the NHL's legacy video platform, during the two weeks prior to the launch.
For the week of April 13, the NHL Network Online attracted 7 million page views, the highest weekly total at NHL.TV for the entire season. From the week of April 6 to the week of April 13, NHL.com experienced a 196% week-to-week increase in the growth of unique visitors as compared to the same period last year.