ESPN's Spanish Channel Offers Ratings
by David Goetzl,
Apr 25, 2008, 7:45 AM
ESPN's Spanish-language U.S. channel will begin offering ratings as part of a Nielsen service that measures viewing for Hispanic homes.
Ratings for ESPN Deportes will begin April 28, giving buyers a few weeks for evaluation prior to the upfront.
Called the Nielsen Homevideo Index Hispanic service, ratings are extrapolated from Nielsen's national sample. Hispanic homes make up 12%.
The ratings "will provide sponsors with an important additional metric to realize the value of investing on our network," said Paul Green, vice president of advertising sales at the network.
ESPN Deportes joins five other Spanish-language cable networks in offering ratings from the 12% sub-sample.
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