News Brief
Y&R's Eiserman Named CEO Of Trailer Park
Apr 29, 2008, 7:30 AM
Rick Eiserman has been named as CEO of entertainment marketing agency Trailer Park. Previously, Eiserman was North American Managing Partner with Young & Rubicam Brands.
Before joining Young & Rubicam Brands, Eiserman was CEO and a founding member of New York agency BrandBuzz. He began his career at Y&R working in account management.
In his new post, he will be tasked with expanding Trailer Park's services--mainly in digital, retail and viral marketing. He will also oversee expansion of the company's content creation unit.
Based in Hollywood, Trailer Park consists of a group of creative boutiques whose clients include 20th Century Fox, ABC, Activision, Buena Vista Home Entertainment, Disney, New Line Cinema, Paramount and Warner Home Video.
--Mark Walsh
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