• April 29, 2008

Rick Eiserman has been named as CEO of entertainment marketing agency Trailer Park. Previously, Eiserman was North American Managing Partner with Young & Rubicam Brands.

Before joining Young & Rubicam Brands, Eiserman was CEO and a founding member of New York agency BrandBuzz. He began his career at Y&R working in account management.

In his new post, he will be tasked with expanding Trailer Park's services--mainly in digital, retail and viral marketing. He will also oversee expansion of the company's content creation unit.

Based in Hollywood, Trailer Park consists of a group of creative boutiques whose clients include 20th Century Fox, ABC, Activision, Buena Vista Home Entertainment, Disney, New Line Cinema, Paramount and Warner Home Video.

--Mark Walsh