May 5 - 8, 2024
The company says it spent $82 million in advertising in the quarter--a 14% increase from the prior year--to support the launch of such products as Anew Ultimate Age Repair Day Cream and Contouring Eye System, Ultra Color Rich Lipstick and Supershock Mascara, as well as recruitment advertising. And it says the growth in active Avon reps jumped 14%, it highest growth level in years.
--Sarah Mahoney
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