News Brief
Trails.com Enters National Retail Stores
May 21, 2003, 12:00 AM
Trails.com, the outdoor & travel planning resource, announced the national distribution of their first retail product (Trail Finder) into outdoor retail stores. The new product features innovative packaging and a new website interface. Leveraging the increase in domestic travel, the product has also garnered the attention of retail buyers as a popular gift and impulse item. The Trail Finder retails for $29.95 and contains the following features: One-year subscription to Trails.com, access to 30,000 guidebook trails across 25 outdoor & travel activities, unlimited topographic maps, guidebook chapter downloads (eTrails), North American coverage and more. Initial distribution includes national outdoor chain and specialty stores such as Recreational Equipment Incorporated (R.E.I.), Eastern Mountain Sports (E.M.S.), Galyan's and Patagonia along with regional outdoor stores such as Adventure 16 and Kittery Trading Post. The Trail Finder is being positioned as the 'most complete outdoor and travel planning resource.' As a Web-based subscription product, customers will have instant access to the most up-to-date guidebooks and topographic maps. Plus, through a convenient username and password system, customers can access their account from any computer. Product packaging features a box-format to increase merchandising, point-of-purchase display and brand awareness in retail stores. Finally, the new web site interface has an enhanced design, a new 'Browse-by-Map' feature and improved personalization features.
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