BIGresearch To Exchange Alliance for Research Services
May 21, 2003, 12:00 AM
The Rothstein Organization and BIGresearch are forming an alliance which will allow retailers, manufacturers and media companies to utilize corporate assets in exchange for consumer research services. BIGresearch provides syndicated consumer intelligence from over 8,000 shoppers each month via the Consumer Intentions & Actions database. "This relationship makes financial sense for retailers, manufacturers and media companies and for BIGresearch," said Gary Drenik, President of BIGresearch. "Consumer marketers will now have the option of using under utilized assets in an exchange environment to acquire BIGresearch's leading edge consumer insight products. Under this agreement BIGresearch will have more flexibility in helping its clients," said Drenik.