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China: The New Search Frontier

With China's Internet user population equaling (and by some reports topping) the number of Web users in the U.S., the market seems ripe for a search boom. And a recent search survey found that China's searchers tend to be loyal (64% stuck to one search engine--and 82% of them chose Baidu), young and affluent.

But while the market is evolving, it doesn't seem to be shaping up quite like the U.S. search landscape. So Ellen Keohane says that stateside search marketers interested in expanding into China need to get up to speed--and do it fast.

Read the whole story at DM News »

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