Snnnn-arky
WPP Group, and client Dell Computer, have finally cracked the DaVinci code, and it means "Synarchy," the name of their new advertising agency of the future. We have to admit, we'd never heard the word before, but we like the sound of it, and couldn't resist the opportunity to riff aloud about it.
According to a report in Advertising Age, the word is a reference to "a utopian political system coined in the 18th century." Sounds ideal. In fact, it moves the shop that much closer to the future - about three hundred years or so - from the 15th century reference given to the project's original code name. On the other hand, maybe DaVinci really was from the future.
And far be it for us to second guess the new WPP unit's brand name, but we know the industry and the trade press are going to have a field day with it. (Actually, we already are.) According to the latest edition of Webster's Revised Unabridged Dictionary, the word is technically pronounced: sin-ar-kee. But we can already hear some people calling it snarky.
According to the Ad Age report, there's still a chance WPP may not jump the snark, and has already registered two alternatives with the trademark office: "Sector 64" (the Area 54 of 64-bit microprocessor history), and the all too telling, "Refute."
We're not going to refute Ad Age's reporting, but we've obtained an internal WPP memo containing the entire short list of alternatives to Synarchy Worldwide. They include:
* Syllie Global (pronounced: silly all over the planet).
* Czarchastic Intergalactic (pronounced: sarcastic - but only to extraterrestrials).
* J. Walter Thompson (pronounced: scuttled corporate legacy).
* Ogilvy & Mather (pronounced: rolling in the grave).
* Young & Rubicam (pronounced: And what are we, chopped liver?).
* Wire & Plastic Products (pronounced: What's in an acronym? Would a holding company by any other acronym spell as sweet - on Wall Street, if not Madison Avenue?).
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ...
-
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ...
-
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ...
-
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ...
-
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ...
-
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ...
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ...
-
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ...
-
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ...
-
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Snnnn-arky"
Leave a Comment