• Advertising Age, Friday, May 16, 2008 9:16 AM

To increase efficiency, Chrysler is centralizing its media and brand teams and migrating its media director Jim Helberg to its media agency, Omnicom's PHD. Helberg, who joined Chrysler in January from OMD, will lead PHD's Troy, Mich. office, as executive vice president. He will report to Daryl Simm, CEO of Omnicom Media Group.

Chrysler marketing chief Deborah Wahl Meyer says that PHD will now also become more closely aligned with the carmaker's creative agency, Omnicom's BBDO, to allow for more integrated marketing programs. In addition, she says she has established a separate, centralized interactive group to service the brand teams for Dodge, Chrysler and Jeep.

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