Tribune Co. said that revenues for May were $452 million, up 6% from the $429 million in revenues for May 2002. Publishing revenues were $317 million, 3% higher than last year's $307 million. Advertising revenues increased 3% to $245 million, compared with $237 million in May 2002. Total advertising inches were up 3% while preprint pieces grew 4%. Retail print advertising revenues increased 3% due to gains in most categories, led by department stores and home furnishing, which were partially offset by a decrease in electronics and food. Preprint revenues, which are principally included in retail, were up 9%. Full run retail lineage was down 2%. National print advertising revenues rose 13% due to strength in high-tech (telecommunications and computers), auto manufacturers, financial and entertainment; full run national volume was up 13%.
Classified print advertising revenues decreased 3%, due to softness in help wanted, which was down 17%. Auto and real estate were up 1% and 16%, respectively. Full run classified volume was up 3% in the period. Interactive revenue increased 12% due mainly to gains in classified. Broadcasting and Entertainment group revenues increased 11% to $136 million, compared with $122 million in May 2002. Television revenues increased 12%. Excluding WTTV in Indianapolis, which was acquired in July 2002, and KPLR in St. Louis and KWBP in Portland, Ore., both acquired in March 2003, television revenues increased 7% due to an improved advertising market.