News Brief
Redesigned Continental Site Sets Sales Record
Jun 25, 2003, 12:00 AM
Continental.com, the online arm of Continental Airlines, enjoyed its best-ever month in May. Sales at the site hit $102.2 million - an increase of 90% over May 2002 - and the company set a one-day online sales record in early May with a haul of more than $4.3 million. "Continental understands that customer satisfaction with all aspects of the Continental experience goes right to the bottom line," said Jim Compton, Continental's senior vice president, marketing, in a press release. "The redesigned web site has enabled our customers to realize the speed and ease of purchasing tickets online. The resulting booming online ticket sale business has helped us to significantly reduce distribution costs, which is a key to our ongoing success." Continental.com was relaunched in fall 2002. It was designed by Semaphore Partners, a Publicis-owned provider of interactive services.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Redesigned Continental Site Sets Sales Record"
Leave a Comment