Both sides acknowledged the split, though neither offered an explanation. The pairing of one of the most iconic
brands of all time with Crispin was seen by many as a harbinger of trouble for Wieden, which had long dominated the brand's agency roster, but the collaboration resulted in just a single TV ad.
Still, Nike continues to play the field, which means it may have been more unhappy with Crispin than it is happy with Wieden. Earlier this year, Nike tapped 72 and Sunny in El Segundo, Calif., for work related to its European soccer account.
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