Around the Net

Crispin Just (Can't) Do It For Nike

  • Ad Age, Friday, May 23, 2008 10:45 AM
Barely more than a year after Nike shocked the agency world-and put the fear of God into longtime agency Wieden & Kennedy-by hiring creative hot shop Crispin Porter & Bogusky, the shoe company has taken the business out of Crispin's hands and given it back to Wieden.

Both sides acknowledged the split, though neither offered an explanation. The pairing of one of the most iconic brands of all time with Crispin was seen by many as a harbinger of trouble for Wieden, which had long dominated the brand's agency roster, but the collaboration resulted in just a single TV ad.

Still, Nike continues to play the field, which means it may have been more unhappy with Crispin than it is happy with Wieden. Earlier this year, Nike tapped 72 and Sunny in El Segundo, Calif., for work related to its European soccer account.

advertisement

advertisement

Read the whole story at Ad Age »

Next story loading loading..