• Folio, Friday, May 23, 2008 11:15 AM

As America becomes more multicultural, a weekly magazine with race-related content is set to launch June 22 and be distributed in the Washington Post, the Chicago Tribune and other major newspapers. Called "RiseUp," the publication will initially have a circulation of 4 million and be driven by national ads.

"Our mission is to provide an ongoing conversation for all races and ethnicities to better understand each other and build stronger communities," says founder Janice Ellis. Her plan is to double circulation by fall.

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