Dog in a Thong
PetSmart's Ron HauwertÂ mentioned three things that can hold-up a campaign:
1) Accounting for systems issues and hiccups there.
2)Â The difficult and weeks-long process of navigating approval from the company's legal team.
3) And what he referred to, tongue-in-cheek,Â as talent issues: It takes time to get the photos of a dog in a thong or one spooning with a Labrador.Â