Dog in a Thong

PetSmart's Ron Hauwert mentioned three things that can hold-up a campaign:

 

1) Accounting for systems issues and hiccups there.

 

2) The difficult and weeks-long process of navigating approval from the company's legal team.

 

3) And what he referred to, tongue-in-cheek, as talent issues: It takes time to get the photos of a dog in a thong or one spooning with a Labrador.

 
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