Dog in a Thong
PetSmart's Ron Hauwert mentioned three things that can hold-up a campaign:
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1) Accounting for systems issues and hiccups there.
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2)Â The difficult and weeks-long process of navigating approval from the company's legal team.
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3) And what he referred to, tongue-in-cheek, as talent issues: It takes time to get the photos of a dog in a thong or one spooning with a Labrador.
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