• Broadcasting & Cable, Thursday, June 12, 2008 11:45 AM

Old media, we'd like you to meet new media. A board of media advisers is being been formed to ease relations between media companies and Redlasso, the Internet startup that collects footage from television networks and lets users search, clip and embed the footage on outside sites.

Former Viacom executive Michael Dolan and former Paramount Station Group president Anthony Cassara will be the founding members of Redlasso's advisory board and will provide strategic counsel. Last month, former CBS CEO Michael Jordan agreed to act as a liaison between the media companies and Redlasso.

Fox, NBC and CBS served the Web company with a cease-and-desist letter in May, asking it to stop using footage from their networks. Redlasso responded that it would continue to offer the networks' clips, while trying to work out a deal with the content owners.

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