• June 13, 2008

Fans of mixed martial arts (MMA) thrive on events like the Ultimate Fighting Championship, and now advertisers can reach them online through a new vertical ad channel on Sportgenic.

The San Francisco-based digital media and tech company has grouped nearly 25 MMA-focused Web sites into a unique channel in its publisher network. The sites, including mmaweekly.com and mmajunkie.com reach some 3 million monthly unique visitors combined.

"With MMA's continual dramatic growth, we found that more and more advertisers are looking to reach this specific audience," said Robert Tas, CEO of Sportgenic. "So we aggregated our MMA sites into a single highly targeted buy that draws some of the highest rankings in the coveted male audience."

The company said that advertisers interested in MMA typically include video game, sporting goods, beer and soft drink purveyors, as well as tire and car companies.

--Tameka Kee