• June 17, 2008

Online TV network maniaTV has launched a companion mobile site powered by ad-supported mobile video platform Transpera.

Best known for original series including Dave Navarro's Spread TV and Tom Green Live, maniaTV targets the 18- to 34-year-old demographic and reaches. more than 8 million viewers each month.

Besides offering select programming, maniaTV Mobile will add personalization features such as send-to-friend and send-to-mobile (from online) options for users. Other companies relying on Transpera to power video on mobile channels include CBS, the Associated Press, Revision3 and Break.com.

--Mark Walsh