News Brief
TBWAChiatDay's Mitchell Joins MRM Worldwide
Jun 18, 2008, 8:00 AM
Corey Mitchell will join MRM Worldwide's New York office in September as executive vice president, managing director. Mitchell is currently president of Omnicom Group's TBWAChiatDay, the shop's Tequila unit and TBWA Health.
Mitchell moved to TBWAChiatDay in New York from the Los Angeles office as the worldwide managing director on the Mars Inc. business in June 2006. A year later, he was named president of TBWA New York. His ad career began in 1987 at Young & Rubicam in Australia, where he was an account executive. Over the next 13 years, he held positions of increasing responsibility at Y&R offices throughout the Asia-Pacific region.
MRM Worldwide in New York has more than 300 staffers and handles accounts including Microsoft, Intel, GM, Verizon, Mastercard, ExxonMobil, Nikon, Unilever and Kohl's.
--Tanya Irwin
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "TBWAChiatDay's Mitchell Joins MRM Worldwide"
Leave a Comment