News Brief
5th Finger Teams With MSN Mobile For Zune Giveaway
Jun 19, 2008, 8:00 AM
Mobile marketing firm 5th Finger is teaming with MSN Mobile on a sweepstakes contest giving away Zune digital music players via the MSN mobile site. Each day someone returns to the site, they gain another chance to win a Zune.
The "Get Your Fix Zune Sweepstakes" is part of wider efforts by 5th Finger to help drive traffic to the MSN mobile site. The company's GoMobile platform already provides MSN users with a Web-to-mobile widget that promotes greater interaction between the Internet, SMS text-messaging and the mobile Web.
San Francisco-based 5th Finger earlier this month raised $7 million in a financing round led by Australian venture capital firm Starfish Ventures. Oher clients include Nike, New Line Cinema, and Amazon.
--Mark Walsh
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "5th Finger Teams With MSN Mobile For Zune Giveaway"
Leave a Comment