IAB Welcomes 21 New Members
Jul 22, 2003, 12:00 AM
The Interactive Advertising Bureau (IAB) has announced the addition of twenty-one new companies to its membership roster. Of the new members, seventeen are new general members and four are new associate members. IAB says its member companies account for more than seventy-five percent of the ad revenue generated via interactive advertising in the United States. Since January 2003, the IAB has added thirty-nine new general members and thirty-one new associate members. The general member category represents online publishers - companies that are actively engaged in the sale of interactive advertising. New General Members include AccuWeather.com, Car.com/StoneAge.com, Colleges.com/U.Magazine, Cox Newspapers, E.W. Scripps/Scripps Networks, FT.com/The Financial Times, Fathom Online, Gruner & Jahr (including: parents.com, child.com, familycircle.com, fitnessmagazine.com, fastcompany.com, inc.com and YM.com), Hanley-Wood, Hi-Speed Media, Media News Group Interactive (including Los Angeles Newspaper Group), National Geographic.com, Planet Out Partners, PRIMEDIA (including Wardsauto.com, motortrend.com, apartmentguides.com, about.com; outdoorsbest.com), TheStreet.com, WildTangent and Yellowpages.com. New Associate Members include: 360 Traffic, Extended Digital, Modem Media and Rapt. Associate members represent the perspective of companies that support the interactive advertising industry (for instance interactive or digital marketing companies).