Stuffing the Ballot Box
Even for the OOH marketing world, Adpack USA is a bit niche. The company specializes in "promotional facial tissues, towelettes and wet towels." Last month AdPack held its second annual Tissue Tactics Contest (a challenge to marketers to come up with innovative promotions) in New York, where it awarded the world's largest tissue pack and $6,000 to first place winner Creative Jones. CJ's big idea? A pitch for a wedding planner client with the tag "Cry for all the Right Reasons." (As if there are wrong ones; not to a tissue man, there aren't.) The possibilities are endless: Besides weddings, there are funerals, junior high school girls' bathrooms, family planning clinics, AA meetings and massage parlors, to name a few.
Second place went to Street Dogs Marketing for their plan for the Soldiers' Angels Museum, a traveling exhibition that features memorabilia and images of u.s. troops. Street Dogs donated its $2,500 prize to the charity, which supplies soldiers with necessary items while they are stationed away from home. The winning packs, to be distributed at the exhibit, carried the message "You Will Need These." Should there be any leftovers, they'd also work in peep-show booths.
"This is a personal, fun, fresh and in-your-face medium," says Leith El-Hassan, vice president of media marketing and distribution services for the Ad Council and one of five independentjudges. "And we could really see that the creative juices were flowing for so many of the entries." They're halfway to Times Square with the world's largest tissue packet already.
Recent Media Magazine Articles
-
Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
-
Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
-
Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
-
Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
-
Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
-
The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
-
Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
-
Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
-
The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
-
Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
Be the first to comment on "Stuffing the Ballot Box"
Leave a Comment