• Editor & Publisher, Wednesday, June 25, 2008 10:15 AM

A Forbes.com and Gartner Study discovered a 37% increase in C-Level and senior executives who choose the Internet as their top source of business information since 2004. The number of execs that go to newspapers for such information is down by about the same percentage over the same period.

Among the study's findings: Three-quarters of top executives prefer to access the Web rather than read the newspaper before starting the workday. Also, C-Level executives consume content on the Web more than any other medium, such as TV, radio, magazines or newspapers.

"This study further underscores that the C-Level executive audience will only increase its use of the Internet for business purposes," says Jim Spanfeller, CEO of Forbes.com.

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