News Brief

Rolex, Tennis.com Partner For Wimbledon

Tennis.com, a unit of the Tennis Company, which owns Tennis Magazine and other properties, will partner with Rolex to promote the forthcoming Wimbledon series. Rolex will sponsor a free daily e-newsletter called Breakfast@Wimbledon that previews upcoming matches and summarizes the previous day's games.

Besides getting ad units in the newsletter, Tennis.com will be adorned with a virtual Rolex watch set to Greenwich Mean Time. The effort runs through July 9.--Karl Greenberg

Tags: retail, sports
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.