As Consumers Sharpen Scissors, Coupon Firms Merge
CouponBug has marketing agreements with more than 100 major-market TV stations, and ads direct consumers to its website, where they can print out the coupons they want.
CouponBug says it will "significantly increase its media activity in the third quarter of this year, generating approximately 250 million viewer impressions in over 50 major markets. By 2009, the campaigns are expected to reach 80% of all television viewers."--Sarah Mahoney