News Brief
Rolex, Tennis.com Partner For Wimbledon
Jun 26, 2008, 7:46 AM
In its first digital initiative since Dave Morgan became chairman of The Tennis Company, property Tennis.com will partner with Rolex to promote the forthcoming Wimbledon series.
Rolex will sponsor a free daily e-newsletter called Breakfast@Wimbledon that previews upcoming matches and summarizes the previous day's games.
Besides getting ad units in the newsletter, Tennis.com will be adorned with a virtual Rolex watch set to Greenwich Mean Time. The effort runs through July 9.
--Karl Greenberg
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