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Average Age Of TV Viewers Hits 50

Variety, Monday, June 30, 2008 10:30 AM

For the first time, the broadcasts network's median age is outside of the vaunted 18-49 demo. According to a study released by Magna Global, the average viewer of the five broadcast nets' last season, not including delayed DVR viewers, was 50.

ABC, NBC and Fox continue to grow older, while CBS--the oldest-skewing network--has remained fairly steady. "With traditional television no longer necessarily the first screen for the younger set, the ages of the broadcast networks keep rising," says Magna researcher Steve Sternberg.

When DVR viewing is factored in, the nets (except CW and Univision) drop by only a year. Sternberg notes that Fox and CW maintain median ages that are closer to the actual age of the population, which averages 38.

Read the whole story at Variety »

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