• Financial Times, Tuesday, July 1, 2008 10:15 AM

Nike said Monday that its advertising blitz at the Beijing Olympics will not be affected by the governments efforts to curtail "ambush marketing" by non-Olympic sponsors-such as Nike.

While rival Adidas has invested millions to be an official sponsor of the Beijing Olympics, Nike is sponsoring only individual athletes and sports federations.

According to Nike president Charlie Denson, his company will launch "a pretty prominent campaign that will run in China during the Olympics in all the different media vehicles." He goes on to say that Nike's close relationship with the Olympic federations, including designing a riding boot for the Chinese Olympic equestrians, had ensured "very fruitful conversations across that landscape."

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