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CBS Interactive Absorbs CNET Content

  • Variety , Tuesday, July 1, 2008 10:15 AM
CBS has absorbed CNET into CBS Interactive and reorganized the unit along five areas of focus, all overseen by CEO Quincy Smith. Initially, CNET tech coverage will be integrated into the programming of" 60 Minutes" and "48 Hours."

Smith says CNET's network of Web sites--which run the gamut from tech news to foodie and parenting resources--will add "tonnage and heft" to CBS' existing online offerings. "We're going to make sure we present all that news in an integrated way," he says.

The expanded CBS Interactive unit, based in CNET's West Coast offices, is organized into technology, entertainment, sports, news and business segments. The goal is to leverage each segment throughout all CBS properties.

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