• July 3, 2008

Round Table Pizza's quirky brand ambassador, "Pizza Knight," finds himself in the company of a violent pizza, a Hawaiian superhero and other unexpected characters in a new round of TV spots. The five :30 ads will begin airing Monday in California, Oregon and Nevada.

The new ads support Round Table Pizza's new summer promotions, which include the Maui Zaui ultimate Hawaiian pizza and value-priced All-You-Can-Eat Lunch Buffet. At a time when price-point strategies are becoming more aggressive in the pizza category, the spots remind Round Table Pizza loyalists that an affordable lunch doesn't have to come at the expense of a great-tasting meal.

--Nina M. Lentini