• Not Quite JohnOn.com, Tuesday, July 8, 2008 1:48 PM

John Andrews suspects that many SEOs were bombarded with emails and calls from Flash-obsessed clients in the wake of Adobe and Google's announcement that they were working together to help make Flash files more crawlable. Or perhaps there were some search consultants who made the calls themselves--telling clients that they could go ahead with their previously vetoed plans for building a Flash-heavy Web.

"I can already hear the gears of misinformation turning as designers and even so-called SEOs prepare to tell clients 'Flash is okay now, Google indexes it,'" Andrews says. "Truth is Google is trying to understand it, which is more important than indexing. This brings a new frontier to SEO for Flash; a frontier of research that has very little to do with indexing of the content within existing Flash files or the content in Flash files built the traditional way."

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