NY Giants Sign For PPM Ratings

  • July 9, 2008
New York Giants signed a contract for Arbitron's Portable People Meter, a custom radio ratings services. Said Mike Stevens, Chief Marketing Officer, New York Giants: "We can now deliver valuable insight about our audience base and demonstrate to advertisers that sports radio is a unique format for reaching one of their most valued demographics." The average Giants game broadcast in 2007 on WFAN-AM reached 194,6000 men 25-54.

Next story loading loading..