However, the Sunday newspaper remains the number-one place for acquiring household coupons. Fifty-three percent of households get their coupons from the Sunday newspaper. Other leading places for acquiring coupons include the mail (35% of households usually obtain coupons via the mail), in-store coupons (33%), preferred customer/loyalty cards (22%), in-store circulars (22%), weekday newspapers (17%), product packages (17%) and magazines (15%).
All of the coupon acquisition categories have experienced growth since 2005--however, none at the level of Internet coupons.
--Nina M. Lentini