• The Wall Street Journal, Friday, July 18, 2008 9:30 AM

In a new effort to attract younger fashion fans and marketing dollars heading for the Web, Vogue magazine is co-producing a Web-based reality series about the fashion industry.

The magazine is teaming with the fashion and media divisions of IMG for the show, which tracks three models as they travel in New York and Europe. The first of 12 eight-minute episodes will debut August 19 on-demand on Vogue.tv, sponsored by retailer Express LLC.

Consumers can click a link to buy the ensembles the models are wearing -- or to get a similar look from Express.com. With a production budget of $3 million, the series is among the biggest-budget Web-TV projects to date.

Read the whole story at The Wall Street Journal »