• Future Now, Friday, July 18, 2008 2:45 PM

Raul Vasquez is president and CEO of Walmart.com, the e-tailing subsidiary of Wal-Mart, and Bryan Eisenberg recaps his keynote speech from Shop.org's Merchandising Workshop. Vasquez shed light on Walmart.com's continuous optimization strategy, noting that there are four elements the Webmaster team focuses on--value, assortment, ease and content.

Vasquez said that visitors needed to see the value that a retailer offers from the moment they land on a retailer's homepage. Site owners should feature the best products they offer most prominently, but still show shoppers that there's a wide variety.

Meanwhile, the Walmart.com team constantly worked on things like search functionality and product categorization to ensure that the user experience was simple. Lastly, Vasquez said they focused on having lots of quality content, including ratings and reviews.

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