What's Your Link Reputation?
SiteProNews, Friday, July 18, 2008 2:45 PM
"Call it osmosis, link transference or what you like, the fact remains that 'what other sites say about you' meaning 'how they link to you' (or how you build links) matters," says Jeffrey Smith. "Search engines, much like in real life, need someone to vouch for the character and quality of the target site."
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He digs into the rationale of why the engines rely on links so much to determine a given site's reputation, as well as outlines tips for building link equity using anchor tags. Smith also offers advice for figuring out which sites in your niche would be the best sources of reputation-building links.
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