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AdWords' Combined Placement/Keyword Targeting Revealed

Google has added new targeting capabilities to AdWords. Now advertisers can choose to run campaigns that are both keyword- and placement-targeted, bringing more precision to ads running on the AdSense content network.

Advertisers can set custom bids for placements on specific sites. For example, you can set an overall minimum bid for the word "laptops," but raise or lower that bid accordingly to attain placement on specific sites (chosen based on performance) within the content network. You can also make sure that an ad runs only if both the keyword and placement choice match.

Read the whole story at Search Engine Land »

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