GoFish Expands Network, Reach
MinyanLand combines a free virtual world for kids with supporting editorial content for parents. In addition, parents are encouraged to set up a virtual allowance that lets their kids earn MinyanMoney for chores performed in the real world. The virtual community's mission is to engender financial literacy in young people, so a new generation better understands the concepts of basic economics and finance on a real-world level.
Through the partnership, GoFish will aggregate and distribute age-appropriate advertising across the two portals, reaching both kids and parents.