Erickson Retirement Communities - BBDO Atlanta
by Jul 21, 2008, 3:45 PM
Erickson Retirement Communities named BBDO Atlanta as its first agency of record. Advertising was previously handled in-house. BBDO Atlanta will be responsible for developing fully integrated communications including strategic planning, brand development, advertising, public relations, experiential marketing, digital and sales collateral materials. PHD Chicago will handle media; Ketchum DC will handle public relations. The account is valued at $11 million.