EMMA Winners Announced
EMMA winners Gap Inc. and HP, as companies delivering effective communications online, use the very latest technological innovations, richest designs, and best strategic marketing practices. The three Gap Inc. brands -- Gap, Banana Republic, and Old Navy, are amongst the first to successfully execute full integration of both online and offline marketing efforts, creating seamless marketing programs.
Hewlett-Packard Company was one of the first to deliver dynamic HTML (DHTML) messages, which include "mouseovers" to trigger color changes, pop up words and images that make the messages more interactive and engaging. HP's DHTML campaigns have achieved remarkable eMarketing results of 71% open rates and 44% overall click-through rates. The success of their DHTML campaign is just one example of how HP is using the science of eMarketing to push its marketing strategy into the future for consumers and business customers.